With my colleagues on board, I took charge of scheduling. I collaborated closely to actualize the marketing graphics for Pasadena City College Northwest, a pivotal two-story establishment for student engagement. Our approach was comprehensive, seamlessly blending exterior and interior elements to create an inviting atmosphere. Rooted in principles of inclusivity and ease of navigation, the project prominently featured authentic Pasadena City College (PCC) students in our promotional materials, fostering a strong sense of community cohesion. From exterior facelifts to impactful interior graphics and signage, we covered all bases, including custom logo designs and directional signage to facilitate smooth navigation and parking.
Nestled within the John Muir High School campus, PCC Northwest is both a satellite campus for PCC and a transformative bridge to higher education for high school students. Beyond its physical presence, the building is a beacon of opportunity, offering seamless access to information and classes and facilitating a seamless transition from high school to college. Through thoughtful design choices and strategic implementation, PCC Northwest enhances the educational landscape and reflects our commitment to fostering student success in a professional yet welcoming environment.
Navigating through the development stages with relative ease, we faced challenges in finalizing the color palette for the theme artwork. Despite my expertise and passion for color theory, multiple rounds of color revisions were necessary. Operating within tight deadlines, we went above and beyond by presenting a curated set of color options that spanned the entire spectrum, capturing the vibrancy of the rainbow. The client swiftly made their choice, allowing us to meet our deadlines and leaving us with a satisfied client.
The campaign theme seamlessly translated into both digital and print advertising. The 103rd Rose Bowl Game theme garnered positive feedback from internal employees and fans worldwide. The event, watched by millions, made history by setting a record for the most combined points in a Rose Bowl Game. This achievement firmly established its position as one of the most memorable bowl games played in recent history.
When you decide to break free from the relatively "safe" patterns of Rose Parade® themes and embrace boldness, you find yourself facing brick walls adorned with graffiti art. The message behind this bold move was straightforward: "Making a Difference." Whether it's painting a community mural that sparks inspiration or being a beacon of hope for someone needing laughter or support, the theme is aimed at impact.
Our goal was to maintain the current audience's engagement while also attracting a fresh new audience, ensuring that the delivered message felt and looked authentic. The resulting artwork is a captivating montage of graffiti art forming a set of hands shaped like a heart, skillfully spray-painted on a weathered brick wall. This visual not only promotes hope and life but also emphasizes resilience, even in the most challenging circumstances. The rose growing from the concrete further reinforces the powerful idea of flourishing amidst adversity.
How do you attract potential students to enroll for the spring semester? We employed a dynamic approach by combining bold design with strategic messaging to create visually compelling content tailored to our target audience. Our messaging centered around simplicity, encapsulated in the phrases: Dream. Come. Do. Complementing these messages were captivating headlines highlighting Pasadena City College's (PCC) outstanding features, including its top ranking in AA transfer degrees, two years of free tuition, and complimentary Noncredit courses.
A distinctive feature of this campaign was the involvement of current students. We actively recruited a diverse range of participants from PCC's student body, encompassing various age groups, genders, and ethnic backgrounds. This inclusivity lent authenticity to the campaign, presenting PCC in a genuine and relatable manner.
The intensity of a football game is inherently high, but it reaches unprecedented levels in a college football playoff semifinal game. Our campaign for the 104th Rose Bowl Game captures the fierce moment when two opposing players face off, gearing up for a battle where every yard and every inch matters. Undeterred by crafted schemes, relentless pressures, or the natural forces that weather the Seco Arroyo landscape, these two players and their respective teams are set to engage in a showdown for glory and a chance to advance to the next round.
After several rounds of design iterations, we successfully crafted a theme that resonated with and excited the client. Throughout the process, we collaborated closely with the client to select a final design that authentically reflected the game's storied history. The campaign was strategically rolled out across various social media platforms, and advertising was executed through digital banner ads. The theme proved to be a resounding success, with game day program sales setting record numbers in the history of the Rose Bowl Game.
Enhancing critical areas across the main campus with impactful super graphics, we effectively reinforced the reasons why Pasadena City College (PCC) is dedicated to student success. PCC boasts a diverse range of programs and classes spread across four campuses, catering to individuals of all ages and interests.
To further engage students, we strategically designed interactive spaces within the campus. Notable features included a dynamic flagpole that pointed the way to the school or career of their dreams, three-dimensional visuals that brought the environment to life, and a welcoming pop-up hut. This hut served as a warm and inviting space where students could receive answers to any questions they may have had. These elements collectively fostered a vibrant and supportive campus environment at PCC.
